Our Mission: To empower businesses with actionable insights derived from cutting-edge data analytics that transforms raw information into strategic advantages, helping our clients navigate the dynamic landscape of the Malaysian market.
approaches to data analytics, market research, and marketing strategies.
Leveraging businesses effectively can transform raw data into actionable insights, enabling better decision-making and fostering growth and innovation
Automates repetitive tasks, boosts efficiency, cuts costs and helps businesses stay competitive and grow
Connect with customers in a hyper-personalize across all channels and build strong relationships at every interaction
KajiData AI, is a vibrant Technology Marketing agency featuring a versatile team with expertise across diverse domains.
Our goal is to enhance companies' marketing foundations and generate high-quality leads through a data-driven approach.
BRAND: RapidKL Bus
TIME FRAME OF CAMPAIGN: 2024
CAMPAIGN OBJECTIVE: To conduct customer profiling analysis and develop creative blueprint – conceptual & direction of marketing & communication campaign 2024, increase customer ridership, improve bus service quality and explore potential advertising revenue
TARGET GROUP: 15-65 y/o; student, working people, senior citizen, Klang Valley bus riders
PROPOSITION: “Elevate Your Journey with ‘Rapid Momentum’ – Transforming Public Transport for a Connected Tomorrow!”. A dynamic campaign designed to enhance your public transport experience
COMMUNICATION STRATEGY: Develop awareness, engagement and implementation of digital marketing campaigns, conduct market survey (collect psychographic data), consumer analytics & segmentation, creative A/B test & production and discover ridership data insight & pattern
CHOICE OF MEDIA: Social media platforms (FG, IG, TikTok) & RB bus stops/stations ads spaces
CREATIVE EXECUTION: 35 short videos, 35 teaser/ads visuals, 1 microsite (landing page), posters & outdoor events at business commercial areas in Klang Valley
TARGETED RESULTS: +15% in overall ridership | +15% in customer satisfaction scores | 10% advertising partnerships
